15. Duty to describe the property accurately and to its best advantage.

The auctioneer1 will generally be under an obligation in tort, and may be specifically required by contract, to describe the seller's property with such care as is necessary in order to ensure that a proper price is obtained2. This may involve a duty to research and value a lot3.

Unless the contract between the auctioneer and the seller permits the auctioneer to apply his own descriptions to the property he must apply any descriptions expressly or impliedly instructed, and if he fails to do so will be liable in damages for the difference between the price achieved and that which

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