| Commentary

373 Non-theatrical distribution generally

| Commentary

(b) Non-theatrical distribution

373 Non-theatrical distribution generally

The market for non-theatrical distribution is extremely specialised, and although the sums generated are significant they are not substantial. For this reason, non-theatrical distribution rights in films are normally acquired as an adjunct to theatrical distribution rights or television or home video rights rather than as a primary medium. The traditional non-theatrical distribution market is being fragmented by the development of technology. In addition to competing overlap between non­theatrical and video markets, there is also an overlap with the cable and satellite distribution markets since persons acquiring cable and satellite rights in the

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