| Commentary

345 Items of expenditure

| Commentary

345 Items of expenditure

The major items of expenditure in distributing films are the costs of manufacturing and distributing prints and the costs of advertising. Advertising and publicity costs extend from the initial conception of an advertising campaign until its final execution, starting with market research surveys and tests of advertising concepts and research evaluations. Following the conception of the campaign, the distributor incurs costs in preparing artwork, plates, transparencies, colour separations and mechanicals, as well as the salaries and expenses of advertising and publicity personnel, and expenses and payments to actors and persons connected with a film who may

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