| Commentary

344 Types of theatrical release

| Commentary

344 Types of theatrical release

The following are the basic categories of theatrical release:

  1. 344.1

        A limited release in a small number of cinemas confined usually to one key centre. By restricting availability of the film, a demand in a particularly identified sector is created and, as the word of mouth reputation of the film expands, the release pattern is widened.

  2. 344.2

        A regional release in a particular area or region may be tried to test the marketing and advertising strategy of a film, and may be followed either by a national release or limited release for which the

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