| Commentary

341 Order of exploitation

| Commentary

341 Order of exploitation

The conventional order of exploitation of cinema films (as opposed to television films) is initially theatrical distribution followed by either pay television/satellite or video (depending on various commercial factors) and then by broadcast television exploitation. The distributor’s aim will be to extend the duration of each form of distribution for as long as profitable. A successful theatrical release of a film considerably enhances its video exploitation value which television exploitation of a film will often diminish.

To continue reading
View the latest version of this document, as well as thousands of others like it, sign in to LexisLibrary or register for a free trial