| Commentary

337 Product placement agreement

| Commentary

337 Product placement agreement

Product placement is another method of generating additional finance in order to assist in the production of the film. Product placement is the prominent featuring of consumer goods to give brand exposure. The income generated by product placement is usually only a fraction of the budget and therefore it cannot seriously be considered as a means of obtaining production finance for feature films and for television programmes, and is a poor alternative to sponsorship. Product placement arrangements for television programmes are also subject to the rules of the Independent Television Commission1. This means of

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