| Commentary

289 Personality rights

| Commentary

289 Personality rights

Although UK legislation does not provide for personality rights, the right of a person to prevent their name, likeness or biography from being used without their consent exists in a number of jurisdictions including the United States of America. Consequently, any UK producer of product intended for the world market should obtain the right to use names, likenesses and biographies of individuals whose names appear on credits or packaging of multimedia products.

Where an individual is featured in a film or television programme or multimedia product, either in an animated version or in full motion video, the producer

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