41 Appeal fundsThe raising of funds by appeal to the public and, to a lesser extent, to the members of a particular organisation, raises problems of its own1. The purpose of the appeal may be perceived as very specific; it may be urgent as in the case of a disaster appeal, and it may be initiated by people who are strongly committed to the project without necessarily having practical experience of administering a trust fund. Above all, at the launch of an appeal it will not be possible to tell whether the appeal will reach its target.In 1982 the
The raising of funds by appeal to the public and, to a lesser extent, to the members of a particular organisation, raises problems of its own1. The purpose of the appeal may be perceived as very specific; it may be urgent as in the case of a disaster appeal, and it may be initiated by people who are strongly committed to the project without necessarily having practical experience of administering a trust fund. Above all, at the launch of an appeal it will not be possible to tell whether the appeal will reach its target.
In 1982 the
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