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Commentary

41 Appeal funds

CHARITIES AND CHARITABLE GIVING vol 6(2)
| Commentary

41 Appeal funds

| Commentary

41 Appeal funds

The raising of funds by appeal to the public and, to a lesser extent, to the members of a particular organisation, raises problems of its own1. The purpose of the appeal may be perceived as very specific; it may be urgent as in the case of a disaster appeal, and it may be initiated by people who are strongly committed to the project without necessarily having practical experience of administering a trust fund. Above all, at the launch of an appeal it will not be possible to tell whether the appeal will reach its target.

In 1982 the

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