| Commentary

2 The right product

| Commentary

2 The right product

There is obviously little point in setting up a business to sell a particular product, whether this be in the form of goods or services, if no-one wants to buy it. The budding entrepreneur must be convinced that he or she has a product which customers will buy in preference to those of the competition. In other words the client must believe that the product has a competitive edge.

In addition, this belief must be based on reasonable grounds. In some cases the market for the client’s products will be more obvious than in others. For instance,

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