153.2 Misleading advertising

153.2 Misleading advertising

As mentioned above, the Business Protection from Misleading Marketing Regulations cover misleading advertising. Advertising is defined as ‘any form of representation which is made in connection with a trade, business, craft or profession in order to promote the supply or transfer of a product’, which in its turn is defined as ‘any goods or services and includes immovable property, rights or and obligations’¹. The definition is wide enough to cover representations made orally, in writing or in pictures, and covers advertising in connection with just about every type of commercial activity.

Advertising is misleading if in any way,