150.4 Misleading omissionsThe prohibition on misleading omissions is set out in Regulation 6. A commercial practice1 is a misleading omission if, in its factual context, it:150.4.1 omits material information,150.4.2 hides material information,150.4.3 provides material information in a manner which is unclear, unintelligible, ambiguous or untimely, or150.4.4 fails to identify its commercial intent, unless this is already apparent from the context,and as a result it causes or is likely to cause the average consumer to take a transactional decision2 he would not have taken otherwise3.For these purposes, ‘material information’ means:150.4.5 the information which the average
The prohibition on misleading omissions is set out in Regulation 6. A commercial practice1 is a misleading omission if, in its factual context, it:
omits material information,
hides material information,
provides material information in a manner which is unclear, unintelligible, ambiguous or untimely, or
fails to identify its commercial intent, unless this is already apparent from the context,
and as a result it causes or is likely to cause the average consumer to take a transactional decision2 he would not have taken otherwise3.
For these purposes, ‘material information’ means:
the information which the average
**Trials are provided to all LexisPSL and LexisLibrary content, excluding Practice Compliance, Practice Management and Risk and Compliance, subscription packages are tailored to your specific needs. To discuss trialling these LexisPSL services please email customer service via our online form. Free trials are only available to individuals based in the UK. We may terminate this trial at any time or decide not to give a trial, for any reason. Trial includes one question to LexisAsk during the length of the trial.
0330 161 1234