| Commentary

150.2 The general prohibition

| Commentary

150.2 The general prohibition

The general prohibition of unfair commercial practices can be found in the Consumer Protection from Unfair Trading Regulations 2008 regulation 3. For these purposes, a commercial practice is unfair if:

  1. 150.2.1

        it is not professionally diligent1, and

  2. 150.2.2

        it materially distorts, or is likely to materially distort, the economic behaviour2 of the average consumer with regard to the product3.

In other words, for the general prohibition to apply, the trader’s practice must be unacceptable when measured against an objective standard and must also have (or be likely to have) and effect

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