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Commentary

149 Misleading statements in advertising: introduction

BUSINESSES vol 4(2) start-up, sale and purchase
| Commentary

149 Misleading statements in advertising: introduction

| Commentary

2: ADVERTISING

149 Misleading statements in advertising: introduction

Where a business advertises its goods or services, it should make sure that the contents of the advertising are accurate and not misleading in any way. In addition to the damage to business reputation, there are several other possible repercussions. Perhaps worst of all, a misleading advertisement may lead to a prosecution under the Consumer Protection from Unfair Trading Regulations 20081 or the Business Protection from Misleading Marketing Regulations 20082. The business may also come under pressure from the Advertising Standards Authority or the local trading standards authority to

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