145 The relevant informationWhether the business is seeking loan or equity finance, there are five main areas in which a prospective lender or investor will be interested: the business proposition; the management team and other personnel; the business’s operations; the financial plan; and the servicing of the investment. These five areas are now considered in turn.145.1 The business propositionThis part of the business plan should contain details of the following:145.1.1 the type of business and the sector it is in1, its form and legal structure, and where appropriate, its history2;145.1.2 the mission and goals of the business3;
Whether the business is seeking loan or equity finance, there are five main areas in which a prospective lender or investor will be interested: the business proposition; the management team and other personnel; the business’s operations; the financial plan; and the servicing of the investment. These five areas are now considered in turn.
This part of the business plan should contain details of the following:
the type of business and the sector it is in1, its form and legal structure, and where appropriate, its history2;
the mission and goals of the business3;
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