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Commentary

145.1 The business proposition

BUSINESSES vol 4(2) start-up, sale and purchase
| Commentary

145.1 The business proposition

| Commentary

145 The relevant information

Whether the business is seeking loan or equity finance, there are five main areas in which a prospective lender or investor will be interested: the business proposition; the management team and other personnel; the business’s operations; the financial plan; and the servicing of the investment. These five areas are now considered in turn.

145.1 The business proposition

This part of the business plan should contain details of the following:

  1. 145.1.1

        the type of business and the sector it is in1, its form and legal structure, and where appropriate, its history2;

  2. 145.1.2

        the mission and goals of the business3;

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