| Commentary

12 Stage 5 — decline

| Commentary

12 Stage 5 — decline

Failure by management to exercise the boldness and imagination described above will inevitably lead to continuing stagnation and in most cases a slow lingering death. Typically, management time is now spent in mutual recrimination and in-fighting. Competitors are successfully making inroads into the business’s market share by dint of their new products and the business has no equivalent new products with which to address this challenge. The ability of the business to react to the crisis may be crippled by deadlock among the managers and, even if decisions can be made, it is probably too

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