| Commentary

1 The five keys to success

| Commentary

PART 1 START-UP

Commentary

A: SETTING UP AND RUNNING A SUCCESSFUL BUSINESS

1: WHY SET UP A BUSINESS?
1 The five keys to success

It is often stated that the decision to start a business is largely a commercial one. Although it is true that commercial factors play a large part in the process, it is important to realise that personal factors are equally significant. Indeed, out of the five keys to success, only two of them relate to purely commercial issues.

The five keys to success are as follows:

  1. 1.1

        choosing the right product, which could be either

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