| Commentary

97 Artists’ contracts

| Commentary

97 Artists’ contracts

Many television advertising campaigns feature well-known personalities and it is usual for the advertising agency to enter into a written agreement for their services. These contracts are often detailed and are tailored to meet the requirements of the advertiser and personality concerned. For tax or other reasons, an artist may supply his services through a personal services company or ‘loan-out company’. In these circumstances, the advertising agency may contract with the loan-out company for the provision of the artist’s services, but also require the artist to enter into a side letter in his personal capacity, underwriting the

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