Commentary

9.2 Enforcement powers and sanctions

ADVERTISING AND MARKETING vol 1

9.2 Enforcement powers and sanctions

9.2 Enforcement powers and sanctions

The Office of Communications (‘Ofcom’) has contracted out1 to the Advertising Standards Authority (Broadcast) Limited (‘ASA(B)’) the following enforcement powers in relation to broadcast advertising:

  1. 9.2.1

        to require a licence holder to exclude from its programme service a particular advertisement or to exclude it in particular circumstances2;

  2. 9.2.2

        to require a licence holder to exclude from its service certain descriptions of advertisements and methods of advertising (whether generally or in particular circumstances)3; and

  3. 9.2.3

        to require, from any person who to ASA(B) seems to be responsible for an advertisement,

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