| Commentary

7 Cross-border complaints

| Commentary

7 Cross-border complaints

The European Advertising Standards Alliance (‘EASA’)1 has set up a system whereby complaints about both broadcast and non-broadcast advertisements can be dealt with on a cross-border basis. This enables consumers to complain to their own country’s self-regulatory organisation (‘SRO’), even though the advertisement in question may have originated from another country. The EASA’s framework is intended to allow the competent SRO to adjudicate on the complaint and take any necessary action.

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