Commentary

61.2 Ownership of copyright

ADVERTISING AND MARKETING vol 1
| Commentary

61.2 Ownership of copyright

| Commentary

61.2 Ownership of copyright

Ownership of the copyright in a work is usually vested in the person who creates it1. However, where work is produced by an employee in the course of employment, the employer is the first owner of the copyright, subject to any agreement to the contrary2. Arrangements between advertising agencies and their clients vary: sometimes the agency/client agreement provides for copyright to be assigned to the client3; in other cases it remains with the agency. Typically, the copyright provisions in the agency/client agreement differentiate between material created by the agency, material

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