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Commentary

60 Olympic references

ADVERTISING AND MARKETING vol 1
| Commentary

60 Olympic references

| Commentary

60 Olympic references

It is unlawful to use a representation of the Olympic symbol (five interlocking rings), the Olympic motto ‘Citius, altius, fortius’ and/or certain words such as Olympic, Olympics, Olympian and Olympiad or anything so similar to such symbol, motto or words as to be likely to create in the public mind an association with the Olympic Games or the Olympic movement (‘a controlled representation’) in advertising materials, unless authorised by the British Olympic Association (‘BOA’)1. There are equivalent restrictions in respect of Paralympic references2.

It is not an infringement to use a controlled representation in a context which is

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