Commentary

49.2 Mail order protection schemes

ADVERTISING AND MARKETING vol 1
| Commentary

49.2 Mail order protection schemes

| Commentary

49.2 Mail order protection schemes

The National Newspaper ‘Safe Home Ordering Protection Scheme’ (‘SHOPS’)1 was originally introduced in 1975 as a means of safeguarding readers’ money by compensating them in the event of a failure to deliver goods which they had ordered as a result of the advertiser going into liquidation or bankruptcy, or ceasing to trade. The scheme also covers readers who have returned goods and not received a refund from a failed member.

It is necessary for all mail order advertisers and agencies to submit a formal application to join the scheme. The level of membership fees

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