Commentary

46 Advertising on outdoor sites

ADVERTISING AND MARKETING vol 1
| Commentary

46 Advertising on outdoor sites

| Commentary

5: ADVERTISING AND MARKETING USING PARTICULAR MEDIA

46 Advertising on outdoor sites

Most outdoor advertising falls within the control of the Town and Country Planning (Control of Advertisements) Regulations 19921. Subject to a number of exceptions, anyone wishing to display an advertisement on an outdoor site must obtain the consent of either the local planning authority or the Secretary of State. Consent may either be ‘express’ or ‘deemed’, depending on whether it is granted on application or by operation of the Regulations2.

Local planning authorities may only exercise their powers under the Regulations in the interests of amenity and public safety3. Where

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