42 Motor vehicles

The British Code of Advertising, Sales Promotion and Direct Marketing (‘CAP Code’) and the BCAP Television and Radio Advertising Standards Codes contain specific provisions relating to motor vehicle advertising. Amongst other things, advertisements must not encourage or condone fast or irresponsible driving; and speed, power and acceleration claims are subject to various restrictions1. No advertisement should link drinking with driving2.

Promotional literature for new passenger cars must include the official fuel consumption and specific emissions of CO2 figures for the car. Fuel consumption must be expressed both in miles per gallon

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