41.2 Medicinal claims

41.2 Medicinal claims

As noted in Paragraph 41.1 above, it is an offence to advertise a medicinal product (other than a registered homeopathic medicinal product) in respect of which no marketing authorisation or traditional herbal registration is in force. The definition of ‘medicinal product’ for the purposes of the Medicines (Advertising) Regulations 1994 includes, inter alia, any substance or combination of substances presented for treating or preventing disease in human beings1.

It is also crucial to avoid making ‘medicinal’ claims in advertising for products which are not intended to be marketed as medicinal products (for example cosmetics, vitamins,

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