| Commentary

38 Doctors

| Commentary

38 Doctors

The advertising of doctors’ services is governed by rules laid down by the General Medical Council. The advertising of doctors’ services must also comply with guidance issued by the Advertising Standards Authority and the information published must be factual and verifiable. Advertisements must not offer guarantees of cures nor exploit patients’ vulnerability or lack of knowledge. They must not put pressure on people to use a service, for example, by arousing ill-founded fear for their future health. Advertising by way of visits or telephone calls to prospective patients is prohibited1.

To continue reading
View the latest version of this document, as well as thousands of others like it, sign in to LexisLibrary or register for a free trial