| Commentary

36 Alcohol

| Commentary

4: MARKETING PARTICULAR PRODUCTS AND SERVICES

36 Alcohol

Rules governing alcohol advertising are set out in the BCAP Television and Radio Advertising Standards Codes1 and the British Code of Advertising, Sales Promotion and Direct Marketing (‘CAP Code’)2. There are also rules on the scheduling of alcohol advertisements3.

The naming, packaging and ‘below-the-line’ promotion of alcoholic drinks is governed by the code of practice operated by drinks industry watchdog the Portman Group, which appoints an independent complaints panel to deal with complaints alleging code infringements and offers a pre-product launch advisory service.

Certain product names are

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