| Commentary

34.3 Payment to enter

| Commentary

34.3 Payment to enter

Payment to enter is defined as including payment of money, transferring money’s worth and paying for goods or services at a price or rate which reflects the opportunity to participate in the arrangement1. By implication, therefore, promotions which require participants to make a purchase to enter will no longer be required to provide an alternative free entry (‘no purchase necessary’) route, so long as the price of the product or service being purchased is not inflated to reflect the opportunity to participate in the promotion2. Furthermore, the Gambling Act 2005 expressly

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