Commentary

29.1 Misleading price indications

ADVERTISING AND MARKETING vol 1
| Commentary

29.1 Misleading price indications

| Commentary

29 Prices

29.1 Misleading price indications

The Consumer Protection Act 1987 makes it an offence for traders to give consumers an indication which is misleading as to the price at which any goods, services, accommodation or facilities are available (whether generally or from particular persons)1. An offence is also committed if a price indication becomes misleading after it was given, is not corrected and some consumers may reasonably be expected to rely on it2.

‘Price’ means the total amount to be paid by the consumer in respect of the supply of goods or provision of services, facilities or accommodation, or any method

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