| Commentary

2 The regulatory system

| Commentary

B: REGULATORY BODIES AND CODES

1: INTRODUCTION TO REGULATORY BODIES AND CODES

2 The regulatory system

Formerly, television, radio and non-broadcast advertising were each regulated on an entirely separate basis. However, following changes introduced in 20041 the systems have operated much more closely, with the Advertising Standards Authority (‘ASA’) effectively offering consumers a ‘one-stop shop’ for advertising complaints. Nevertheless, the underlying regulatory frameworks for broadcast and non-broadcast media remain structurally separate from each other. They also exhibit some key differences, not least of which is that the regulatory system for television and radio advertisements has a statutory basis under the Communications Act

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