Commentary

18 The Code of Conduct for the Advertising of Interest Bearing Accounts

ADVERTISING AND MARKETING vol 1
| Commentary

18 The Code of Conduct for the Advertising of Interest Bearing Accounts

| Commentary

18 The Code of Conduct for the Advertising of Interest Bearing Accounts

The Code of Conduct for the Advertising of Interest Bearing Accounts was drawn up by the Building Societies Association and the British Bankers’ Association. It is supported by the Finance and Leasing Association and is recognised by the Financial Services Authority.

The Code applies to the advertising of all interest-bearing accounts maintained within the United Kingdom by banks and building societies. For the purposes of the Code the term ‘advertisement’ includes press and broadcast advertisements, direct marketing, window displays, posters, brochures, leaflets, advertisements delivered by electronic means1 and automated

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