Commentary

15.3 Radio Advertising Clearance Centre

ADVERTISING AND MARKETING vol 1
| Commentary

15.3 Radio Advertising Clearance Centre

| Commentary

15.3 Radio Advertising Clearance Centre

The Radio Advertising Clearance Centre (‘RACC’)1 performs a similar role in relation to radio advertising to that played by the Broadcast Advertising Clearance Centre (‘BACC’)2 in relation to television advertising. The clearance procedure for radio commercials depends on whether the advertisement is local or national. All national advertisements must be cleared by the RACC, together with those that fall within certain specified categories3. Responsibility for local clearance lies with relevant station staff4. The RACC publish the ‘RACC Radio Copy Guidelines’5 and issue updates as a reference source

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