| Commentary

13.3 Product placement

| Commentary

13.3 Product placement

Product placement, which is defined as ‘the inclusion of, or reference to, a product or service within a programme in return for payment or other valuable consideration to the programme maker or broadcaster (or any representative or associate of either)’, is prohibited. However, this does not generally apply to imported programmes or to films made for cinema and subsequently shown on television. Inclusion of products or services in a programme at no, or less than full, cost (so-called ‘prop placement’), is not regarded as product placement so long as the inclusion is editorially justified1.

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