Commentary

13.2 Prohibited and restricted sponsors

ADVERTISING AND MARKETING vol 1
| Commentary

13.2 Prohibited and restricted sponsors

| Commentary

13.2 Prohibited and restricted sponsors

The sponsorship rules in Section 9 of the Office of Communications (‘Ofcom’) Broadcasting Code1 prohibit sponsorship by any sponsor that is not allowed to advertise on that medium, with the exception of betting and gaming companies2. Betting and gaming companies must not sponsor programmes aimed at people under the age of 183. All television and radio sponsorship must comply with advertising content and scheduling rules applicable to the medium4.

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