Training materials: online brand protection

Training materials: online brand protection

Is the Internet a brand’s friend or foe?

In the world of keyword advertising, cybersquatting and Twitter rants, a brand owner may find itself constantly firefighting when it comes to protecting a brand online. How do you:

  • Stop competitors using your trade mark as a keyword to advertise their goods and services?
  • Deal with damaging rumours or views that can appear on Twitter and Facebook and reach vast audiences in a matter of seconds?
  • Prevent someone registering your brand name or something similar as a domain name?

One of the keys to successful online brand protection is preparation and education. To that end, we’re offering all readers a copy of o

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