Training materials: online brand protection

Is the Internet a brand’s friend or foe?

In the world of keyword advertising, cybersquatting and Twitter rants, a brand owner may find itself constantly firefighting when it comes to protecting a brand online. How do you:

  • Stop competitors using your trade mark as a keyword to advertise their goods and services?
  • Deal with damaging rumours or views that can appear on Twitter and Facebook and reach vast audiences in a matter of seconds?
  • Prevent someone registering your brand name or something similar as a domain name?

One of the keys to successful online brand protection is preparation and education. To that end, we’re offering all readers a copy of our fantastic presentation: Online brand protection published on our sister subscription service Lexis®PSL IP & IT. This twenty-four page Power Point presentation with accompanying speaker notes, outlines the principal legal means of protecting your brand online encompassing trade mark infringement, passing off, defamation and domain name complaint procedures.

Subscribe to the WIPIT blog for your free copy by entering your details here:

 

Lexis®PSL IP & IT  customers can also take a look at our recently published practice notes and precedents addressing brand protection in the new gTLD environment (demystifying the Trademark Clearinghouse, the Uniform Rapid Suspension System and more…) here.

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