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Are we seeing the beginning of a new era of internationalised domain names? Emily Taylor, an internet specialist lawyer and consultant, examines the introduction of the first generic Top-Level Domains (gTLDs) to the internet’s root zone.
Now that applications for new gTLDs have closed, what are the next steps that an applicant for a gTLD will need to go through?
The gTLD application process has been such an ordeal in itself that getting through it feels like you've reached the finish line--unfortunately, you're actually just approaching the starting line.
It is now time to operationalise all the promises made in your application, and consider any public interest commitments made in the application process.
Many, but not all, applicants have outsourced the registry function to third parties and those that haven't tend to come from robust technical operations. For a minority, however, it's time to fire up the engine room on the technical and operational side.
For all, the most pressing deadline is the launch. This means asking a number of questions:
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