Top tips on how to build an effective personal brand

Top tips on how to build an effective personal brand

The LexisNexis Aspire networking and professional forum met on Thursday 7th June 2018. Hosted by Sophie Gould, Head of In-house, LexisNexis, this session looked at building your personal brand, in-house counsel’s role in navigating a successful Brexit for your business and included an interactive 'in conversation with' senior counsel who shared thoughts on how best junior in-house lawyers can succeed.

Aspire meets 4 times a year and provides a free networking service which is a key life line to many starting out in their in-house legal career.

This is the first in our series of three posts sharing insights and learnings from the forum. In this post, leaders in the in-house community give their practical advice and top tips on how to build your personal brand.

The strength of storytelling

An ex lawyer and journalist, Dana Denis-Smith is the founder of Obelisk and First 100 Years. She is a TEDx speaker and won Legal Personality of the Year 2018 at the LexisNexis awards.

Dana’s ti

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About the author:

Lauren Fairservice is a paralegal in the LexisPSL In-house, Compliance and Practice Management Group.

Prior to joining LexisNexis in May 2016, Lauren spent a year in-house at ClientEarth, helping to coordinate their climate litigation work and two years in the IP Litigation team at Bristows LLP. She holds the GDL and LPC, as well as an MSc in Environment & Development and a degree in Geography.