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“It’s a constant evolving cycle, but actually it does make the legal department more of a business partner and more of a risk manager”.
While the in-house legal community continues to grow in strength and numbers and examples of in-house counsel with increasing influence in their organisations are more prolific, often the impact of the legal department can still be muted. What’s more, while there is plenty talk of “demonstrating value” – few employing organisations or in-house counsel themselves can clearly articulate their value beyond cost reduction.
In this TED-style presentation, Ian Leedham, Head of Legal at Euro Car Parts discusses the importance of using metrics to show the value of your legal team. He covers what metrics to use, where to find the data you need and how this can align your legal strategy and show you are managing risk effectively.
Importantly he focuses on the role of data and metrics as a powerful tool to tangibly communicate the value of legal beyond cost reduction – and make a difference to the performance of the legal department.
Drawing inspiration from the way we individually process hard data every day through the likes of fitness watches and smart meters, he highlights how data influences and impacts the way we do things every day to change our behaviour and improve our performance.
This should be no different for legal departments who can leverage data to identify trends and in turn, change these trends. Key is how the data is presented. Dashboards are the new black and visual impact is critical. A single powerful slide to communicate the critical information.
“In the past, in-house legal counsel could’ve been metaphorically viewed as 16th century ‘ship captains’, who would dispense advice or orders.” Ian explains this world has changed. While many lawyers make the switch in-house to avoid the constant
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Louisa leads marketing for the in-house legal community at LexisNexis. She joined the dedicated in-house team at LexisNexis four years ago and has a passion for driving and facilitating initiatives which are customer-focused at their heart. Her vision is to support in-house counsel succeed in their fast-evolving role based on deep insight, data analysis and best practice gathered across the in-house community.
Prior to her in-house focused role, Louisa led the marketing for the bar and mid-market private practice sectors as well as product marketing lead for LexisPSL – LexisNexis’ cloud based, practical guidance and legal research software solution.
She brings 20 years’ marketing experience both client and agency side, specialising in B2B marketing in the Legal, TMT (Telco, Media and Technology) and Financial Services industries. In both South Africa, Europe and the UK.
Louisa is also an active member on the LexisNexis Gender Equality Matters (GEM) steering committee and is involved with the Families at LexisNexis Group which brings together, supports and lobbies for change those with an interest in balancing the challenges of work and family.
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