Legal News – June 2014

Legal News – June 2014

Advertising law: World Cup fever—how to win the advertising game

The World Cup 2014 opened on 12 June 2014 in Sao Paulo with Brazil’s 3-1 win over Croatia and the Commonwealth Games take place in a few weeks. Many advertisers will be aiming to make the most of the hype and attention surrounding the event by selling merchandise and advertising their products around the tournament, although with England's swift exit, there may be less interest. However, with the Commonwealth Games taking place in a few weeks’ time, many of the same issues will apply. It is very easy for advertisers to fall foul of the laws on ambush marketing and in-house lawyers advising advertising colleagues will need to be up to speed on the laws and regulatory requirements. Helen Hart, lawyer in the Lexis®PSL in-house team, considers the issues in World Cup fever—how to win the advertising ga

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About the author:
Helen Hart studied in Cardiff and Germany and qualified as a solicitor in 1998 after a training contract at Allen & Overy in London and Frankfurt. She spent over six years working in-house at Centrica plc and Palm Europe Limited focusing mainly on consumer, advertising and data protection law before returning to private practice at Stevens & Bolton where she was an associate in the corporate and commercial team. She worked for a legal publisher between 2008 and 2012 and has also worked in local government library services. Her main areas of expertise are general commercial law, advertising law and consumer law.