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Providers of web products, and enterprise solutions, are shuddering. They are asking themselves, have we missed the boat, what's the next big thing, who's using what and will our competitor back the right horse?
The multi-platform delivery of information and the format battles of the huge web "accelerators" (Google, Amazon, Apple, Microsoft, mobile providers) is causing all this consternation.
Trying to work out what tech gear to kit out the company with - laptops, tablets, smartphones, social tools, what to move into "the cloud" – is seen as quite a challenge. Big questions with big price tags associated.
You can see why people are worried.
The reality is a little different. There is another way ... leave the changing tech world to your end users to decide.
The rise of Bring Your Own Device (BYOD) and a lowering of the bar on "tech
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