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The pandemic has changed the way lawyers must do business development (BD); digital is much more important, face-to-face events and meetings have been severely curtailed, and virtual is the name of the game.But although the way they must interact with prospects has changed, lawyers are still guilty of a number of mistakes when it comes to BD.
So, which of these mistakes are your firm’s lawyers most guilty of? If you would like advice on how to address this to improve the effectiveness of your lawyers’ BD, please contact me at firstname.lastname@example.org
Kevin Wheeler is a BD consultant and coach working in the PSF sector. He has been advising firms for more than 30 years.
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Kevin Wheeler has been advising professional services firms on all aspects of marketing and business development for more than 30 years. As a consultant he helps firms to manage and grow their key clients as well as to win new ones. As a Meyler Campbell qualified coach he works with partners and those approaching partnership to improve their BD skills.
0330 161 1234