The Future of Digital Marketing in the Legal Sector

The Future of Digital Marketing in the Legal Sector

As the legal profession becomes more aware of the benefits of business practices and corporates look to dominate the legal market in the upcoming years, it can be hard to keep up with the competition.

Could having a digital marketing strategy be your edge?

It can be difficult to know where to start with new digital strategies. Have they been just an afterthought for you when setting your business goals? And how much emphasis should you put on them?

How ‘2020’ is your digital marketing strategy?

I’ve helped lots of clients who are stuck when it comes to marketing their business online. How to understand the best ways to improve their visibility, how to know if their SEO and digital marketing agencies are performing, what criteria to measure for success, it goes on.

There are may common mistakes law firms make in their digital marketing strategy and activity and I can only assume it’s a result of bad advice.

Main menu bars clogged up with links to pointless pages diluting the link equity coming into your site. Blogs filled with short articles semi-related to your services that serve no benefit to your site at all. Slow-loading pages that aren’t optimised for mobile and are stored on cheap shared servers.

As other industries are optimising for voice search, the legal sector is still wondering how best to use social media – it’s a long way behind.

It’s very easy to get distracted or confused with the wide array of marketing options and opportunities that exist online. 

How do you know what is worth investing in and what to avoid?

Do you do websites, blogs, social media, because everyone else does, or because it has a tangible benefit to the bottom line?

Law firms tend to be a little behind the curve when it comes to embracing digital marketing – my time in boardrooms of law firms has seen first-hand how difficult it can be to persuade the partners and directors to embrace change – particularly when SEO and digital marketing can be portrayed as smoke and mirrors by agencies and consultants. 

So rather than write about SEO best practice, technical audits, or what not to do – I thought it would be much more useful to set out some simple digital marketing activity you can implement in-house, along with some advice about how to best utilise your variou

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About the author:

Sam is a multi-award-winning marketing expert and the director of Legmark – a specialist law firm marketing agency – working with the legal sector to improve digital and online performance.