The age of the super lawyer: how to succeed in today's market

The age of the super lawyer: how to succeed in today's market

By Jonathan Brenner

Lawyers on Demand (LOD) was recently invited to take part in a focus group held by Zipcar on what makes a “Smarter Business Blueprint”. The subsequent research is an essential reference for any aspiring start-up, providing advice on how to cut costs and remain agile in this increasingly tough business environment. It’s an interesting report that got me thinking – when it comes to the legal industry it’s not just businesses that need to learn how to be agile, it’s lawyers themselves. In this competitive market, where lawyers with experience and impressive technical expertise are seemingly plentiful, lawyers need to explore their softer skills and uncover their entrepreneurial sides to distinguish themselves.

In the 1990s I co-founded ZMB, which became one of the leading independent legal recruitment businesses. During this time we placed hundreds of lawyers within law firms and in-house teams. Typically clients’ requirements focused on technical expertise rather than on softer client skills. Lawyers needed to be subject matter experts, skilled in their chosen field, no more, no less. There was lots of work and they just needed people to get it done.

Today, however, it couldn’t be more different. Both law firms and in-house t

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About the author:

Jonathan Brenner is Co-Founder of Lawyers On Demand (LOD).  LOD helps in-house legal teams and law firms manage changing workloads more efficiently and offers talented lawyers an alternative way of working.  With a team of more than 100 high quality freelance lawyers, LOD has won multiple awards for innovation and client service.

Jonathan qualified as a solicitor with a top City firm before deciding to forge his career in the legal recruitment sector. He co-founded ZMB in 1991 and oversaw its expansion to become the UK’s leading independent legal recruitment consultancy. After ZMB’s sale to Hays plc,  Jonathan joined Berwin Leighton Paisner as the firm’s in-house headhunter. Whilst in that role he co-founded Lawyers On Demand with Simon Harper in 2007.