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Start-ups are rapidly becoming an integral part of the UK market place. Growing in popularity, start-ups offer their clients the flexibility and agility they desire to remain competitive. Thanks to the streamlined and innovative work environments that underpin most start up models- swing meeting rooms at Deliveroo HQ anyone?- start-ups are able to serve international markets without the sometimes cumbersome, often complex, structures that are inherent to larger, more traditional business.
While start-ups are beneficial for the businesses they serve, start-ups are also invaluable partners of law firms and law firm practitioners; thanks to their boundary pushing strategy, focus on technology and often unusual business models, start-ups encourage the legal world to innovate alongside them, challenging legal practitioners to think imaginatively about the law and its application. In this article, we explore this relationship and discuss the mutually beneficial nature of this unique relationship.
Start-ups are typically thought of as scrappy yet plucky ventures, that range from new, rapidly growing apps such as StreetBees, fem-tech like Natural Cycles, or market disruptors a’la Nested. The list is various and expansive. What unites the large majority of these start-ups however, is their desire to do things in a differently: transforming consumers ideas of how things should get done.
However, As Neil Blumentthal, cofounder and co-CEo of Warby Parker explains in an article in Forbe
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