Risking Your Brand: the Co-op and the law

Risking Your Brand: the Co-op and the law

In a fascinating article on the Co-op’s entry into legal services, Mark Stobbs looks at what the move means for the legal profession and the Co-op itself.

Stobbs acknowledges that there are challenges ahead. One problem for the Co-op is its brand positioning. Stobbs, quite rightly, asks: “If I shopped at the Co-op, I wonder if I would continue to do so if I found it writing me unpalatable letters on behalf of my estranged partner.”

At this stage, I should make a declaration of interest. I have a Co-op membership card, bank with smile, the Co-op’s online bank, got the family will from them, shop with them and have just become a user of their energy service.

The Co-operative group consists o

Subscription Form

Related Articles:
Latest Articles:

Already a subscriber? Login
RELX (UK) Limited, trading as LexisNexis, and our LexisNexis Legal & Professional group companies will contact you to confirm your email address. You can manage your communication preferences via our Preference Centre. You can learn more about how we handle your personal data and your rights by reviewing our  Privacy Policy.

Access this article and thousands of others like it free by subscribing to our blog.

Read full article

Already a subscriber? Login