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Technology: key considerations
Over the course of the day – and in particular the technology team’s initial brainstorming session, a handful of themes emerged which would inform the approach and focus of the team. These can be summarized as follows:
Technology and pitching: the perfect match
Having identified process improvement as a key way to leverage technology the team looked for a specific challenge to work on. After settling on ‘business growth’ as a general theme, it was a relatively short jump to identifying
the pitching process as a suitable area to focus on.
Reviewing the status quo and planning a new approach
Feedback from team members with varied backgrounds and job titles, including lawyers, 'techies' and a Business Development Lead from a top flight international law firm - suggested that, in many cases, the approach to pitching can be far from uniform
across a firm. There can be significant variations depending on which department – or individuals – are involved.
With that in mind, the team identified that the starting point would be to put a standard process in place.
They started by imagining what a perfect pitch would look like and iden
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