Law firms still missing a trick with apps?

Law firms still missing a trick with apps?

By Kim Tasso

In June 2012 I published a White Paper titled “UK law, accountancy and property firms – Are we missing the mobile revolution?”. The main points discussed included:

Most UK law firm app development appeared to be focused on supporting lawyers in their work rather than extending or enhancing the service provided to law firm clients. For example, www.lawsauce.net which is e-resource locator locates the right web resource for legal tasks, Crimeline is a law database search and Legal Eye’s http://www.legal-eye.co.uk/ app that delivers the guidance on client care, compliance, risk management and training.

While there were a few apps by law firms, they were generally aimed at consumer legal services such as wills, personal injury (accidents) and family law. These were often poor quality – offering a little static information and an email form to request further information (ie lead generation for the author firms).

One or two of the apps were helpful in that they guided clients in what to do in certain situations and provided a place where relevant information (photos, contact details etc) could be stored. Manchester firm Croftens “accident” app was an early example and included geolocation technology to pinpoint the site of the accident. There were one or two other good consumer services apps – for example, on divorce and family law – such as that by Mills & Reeve. However, these apps often just presented static information – some with nice interactive graphics – about the legal process.

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About the author:
Kim Tasso BA(Hons) DipM FCIM MCIJ MBA is the managing director of RedStarKim Ltd. She is an independent management consultant, specialising in the professional services sector, with over 20 years’ marketing experience. After qualifying as a psychologist and working for several years in the technology sector she worked for a number of leading professional service firms (Deloitte and Nabarro) before starting her firm in January 1994. She has worked for over 300 clients including: law firms, barristers chambers, patent attorneys, accountancy practices, insolvency practitioners, actuaries, surveyors, marketing services agencies and management consultants. She advises on and provides training and coaching in the strategic and operational aspects of management, change, marketing, selling and client relationship management. She has published a number of books (on selling, media relations and growth strategies) and hundreds of articles.