Is social media the secret weapon your firm has been missing?

Is social media the secret weapon your firm has been missing?

Looking for a meme about a goat? Wanting to keep up to date with your friends? Searching for the latest real time news updates? I guarantee you are searching for these things on social media. Digital Information World recently found that our social media habits have us spending 142 minutes per day endlessly scrolling through these platforms.

As we get more tech savvy, platforms such as LinkedIn have seen social media cross the ‘social’ boundary and enter our professional lives. From raising your professional profile, to the rise of influencers using themselves a personal brand, the lines between personal and business use of social media have become significantly blurred.

There is no doubt that social media can be risky. With questions often surfacing around ethics, reports on inappropriate use—such as ‘seriously offensive’ tweets—and the obstacles that arise when separating the professional and personal online personas, it is no wonder that many are scarred of embracing social media.

However, for business purposes, social media could be your secret weapon.

Why is social media invaluable?

In a day and age where doing more with less in the legal is daily routine, having an edge to help you gain more clients and boost your firm’s reputation is invaluable.

Some of the main benefits as outlined in

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About the author:

Hannah is one of the Future of Law blog’s digital and technical editors. She graduated from Northumbria University with a degree in History and Politics and previously freelanced for News UK, before working as a senior news editor for LexisNexis.