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By Fiona Westwood
The legal profession is facing continuous and disruptive change. It is difficult to predict with any certainty what the market will look like five years from now. The new entrants target particular areas of legal service provision that suits their business model. Clients will continue to demand more for less and new ways of accessing legal advice.
If the legal profession is to survive as an independent entity then it needs to build its resilience.
Why link resilience and future professional success?
Managing disruptive change challenges the resilience of everyone. The ability to cope with external pressures to improve service levels, reduce fee levels and move away from established ways of working and operating structures puts pressure on people in relation to their everyday practice. Stress is an all too common aspect of professional life and for lawyers in particular where dealing with conflict is an inherent part of our daily workload.
If we are to be able to respond positively to continuous and relentless changes we need to be able to learn and adapt. This means that we need to move out of our comfort zone and try out new ways of working. This may result in us making mistakes or taking longer to do something. None of this sits well in a culture where people are worried about job security and/or pressures to charge out and recover a high percentage of their time.
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Fiona Westwood practiced for more than 20 years as a commercial
lawyer, latterly as an equity partner with particular responsibilities
for management and business development across the whole firm.
Since 1994, she has run her own management consultancy, Westwood Associates (www.westwood-associates.com)
which specialises in providing support to the professional sector,
particularly in relation to strategy and business development, client
service improvement, professional development and leadership skills.
Over the past 15 years, she has researched in detail the strategy and
operational success of professional service organisations, culminating
in three published books. Her first book, Achieving Best Practice –shaping professionals for success
was nominated their September Book of the Month by McGraw Hill in 2001
and developed a Model for Success based on identifying market trends and
business drivers. Her second book, Accelerated Best Practice – implementing success in professional firms
expands in this theme, highlighting the importance of aligning strategy
with client needs, service quality, people development and
leadership. Her most recent book, Developing Resilience – the key to professional success looks at the impact of the current marketplace on professionals and their career progression and ways of working.
She teaches at post-graduate level and was a co-opted member on the
Law Society of Scotland’s Working Party on Standards and CPD Project
Leader of their Education and Training Review. She writes regularly for
a number of professional publications, and has worked on international
client projects in the USA, Europe, Hong Kong, Australia and the Middle
0330 161 1234