How to become an effective legal networker

How to become an effective legal networker

AgreementsWhat makes for good social networking? Kim Tasso, an independent consultant to professional service firms, explores different routes for networking with law firms, and offers some practical guidance and tips with interviewer Diana Bentley.

What is the rationale and aim of good networking? What kinds of expectations should firms have about networking?

People buy people. So you need to get yourself in front of the right sorts of people to create and build your network—of clients, potential clients, influencers and referrers.

Networking can be of the traditional kind— shaking hands and meeting people for the first time at an event—or, these days, it is often online where you start or develop your relationship through a social media platform.

Networking can be considered a distinct strategy for keeping in touch efficiently with a number of existing clients and contacts or for establishing connections with a number of the right sort of people at an industry or specialist event. But for some it is a way of life and the main way in which they gather market knowledge, keep their profile fr

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About the author:
Kim Tasso BA(Hons) DipM FCIM MCIJ MBA is the managing director of RedStarKim Ltd. She is an independent management consultant, specialising in the professional services sector, with over 20 years’ marketing experience. After qualifying as a psychologist and working for several years in the technology sector she worked for a number of leading professional service firms (Deloitte and Nabarro) before starting her firm in January 1994. She has worked for over 300 clients including: law firms, barristers chambers, patent attorneys, accountancy practices, insolvency practitioners, actuaries, surveyors, marketing services agencies and management consultants. She advises on and provides training and coaching in the strategic and operational aspects of management, change, marketing, selling and client relationship management. She has published a number of books (on selling, media relations and growth strategies) and hundreds of articles.